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CASHRM Lunch Meeting & Program
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CASHRM Lunch Meeting & Program

Story Telling & Influence

When: Monday, June 10, 2019
11:30 AM
Where: Charlotte Executive Park Crowne Plaza
5700 Westpark Dr
Charlotte, NC  28217

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Every time you encounter someone is a storytelling opportunity. And storytelling in organizational settings is different from TV shows or short fictional narratives - they have a distinct purpose, supported by data, and are impactful when authentic. Join award-winning professor, Dan Fogel in this session to cover the core structure of excellent stories, how to achieve the outcomes you desire, and the nuances of influencing others through stories. The session has lots of examples and time to work on a few of your stories!


Session Goals, Overview, and Outcomes

Every opportunity you are with colleagues, customers, your boss, your friends, new acquaintances, or your suppliers is an opportunity to tell a story. This session will cover how to create and tell a simple yet compelling, memorable story in a corporate environment. The main goal of this session is to enable participants to share a story about an experience and link it to a business message that will influence and inspire your audience into action. To accomplish this goal, at the end of this session you will be able to:

(1) Use the And, But, Therefore method as a core storytelling structure;

(2) Use the "OUTCOME" model to create a more compelling story

Underlining-Backing up a Claim
Creating Headlines, Clear
Offering to the audience
Meaning - answering so what? and using
Emotional Language

(3) Apply this information to job interviews, training and educational courses, team interactions, written documents, and presentations.

Participants will have an opportunity to create stories and get feedback about how to improve them. The session includes many examples of effective stories in a corporate environment. Participants will also receive an annotated bibliography for enhanced, follow-up learning about storytelling.


Dan Fogel is SP3 Founder, Chairman, and CEO. His success in academic and consulting spheres have led to him to work for international and diverse organizations such as Duke Energy, Bosch, PPG, General Electric (Hungary and USA), Motorola (Brazil), Lockheed Martin, Lucent (Brazil), and others. His international research and teaching has been conducted in several different countries such as South America, Asia, Central Europe and Eastern Europe.

He has held academic positions at the University of Houston, Tulane University, the University of Pittsburgh, and has been a senior manager at two oil companies and a hospital system. Dan has served as Wake Forest University’s Associate Dean of Working Professional Programs, Dean of Charlotte Programs and Director of the Master of Arts in Sustainability. He has received numerous awards including multiple teacher-of-the-year awards, and a Fulbright Scholarship to Brazil.

Education: B.S. and M.A. from the Pennsylvania State University Ph.D. from the University of Wisconsin.

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